ActiveAds PPC Feed Options

The ActiveAds 'PPC Publisher Relationship' is designed for good quality portals, content rich destination web sites, Internet service providers, topical web directories, well developed search engines and portfolio owners of quality domains that desire to create a compelling, incremental source of long-term revenue. High end PPC feeds, also known as 'Tier 1' pay per click results enable the delivery of syndicated paid search advertisements to your web site or application. Publishers are rewarded for high quality traffic with a first class revenue share or percentage of the click revenue.

Participation in this program is restricted to Internet properties that meet our overall quality and content standards, have a domestic user base with appropriate consumer demographics, and can meet and adapt to ongoing traffic quality standards that can and do change over time. Several PPC feed implementation options are available from Yahoo Search Marketing, Google and Miva across a variety of worldwide territories including the United Kingdom and much of Europe.

Some types of PPC implementation are subject to prior approval by the relevant search provider. Contact us to find out more about gaining a feed for your business.

 

Yahoo Search Marketing

Yahoo Search Marketing started life as Goto.com in the late nineties before evolving into Overture. Overture Pay Per Click is largely regarded as one of the first paid search pioneers and prior to the availability of Google Adwords was the worlds largest pay per click company. In 2003 Overture was acquired by Yahoo and the business became Yahoo Search Marketing. This system governs the PPC adverts that display across Yahoo properties and their search partners.

YSM is still an exceptionally powerful paid search company with a significant advertiser and publisher base. In 2007 Yahoo replaced the legacy Overture Ad system with a new improved suite of advertiser tools known as Panama, this more flexible system was designed to encourage greater advertiser control over managing paid advertisements and bids and reduce the time it takes for ads to go live.

From a publisher perspective ad inventory is increased and a new system that rewards high quality traffic also introduced. A Yahoo XML feed represents a valuable source of high yield income for any serious publisher keen to generate the highest possible cpc income from their traffic.

 

MIVA & MetaFeed

Miva started life as FindWhat in the USA and as Espotting in the UK; initially separate companies both PPC systems eventually merged their core businesses to form a international pay per click powerhouse. Like Overture, Miva has been successfully operating in the pay per click market since the industry began.

Miva offers publishers a variety of well balanced feeds. The ActiveAds Miva feed is additionally enhanced by merging the ppc results with paid search results from a number of lesser known pay per click engines creating a highly monetsiable and flexible product for your web site.

 

Google PPC Feed

Google via its Adwords product is the worlds largest pay per click search engine, like Overture before it Google has managed through its search dominance to provide a PPC product that offers high revenue potential to publishers.

Google Adsense was designed primarily for content sites. Also known as contextual ads, Adsense works by interpreting the content on your page and displaying the most relevant results possible.