Google via its Adwords product is the worlds largest pay per click search engine, like Overture before it Google has managed through its search dominance to provide a PPC product that offers high revenue potential to publishers.
Google Adsense was designed primarily for content sites. Also known as contextual ads, Adsense works by interpreting the content on your page and displaying the most relevant results possible. The Google XML feed is designed for search and offers several implementation formats.
If you are interested in monetising the Google PPC feed please enquire using the publisher enquiry form.
