Yahoo Search Marketing started life as Goto.com in the late nineteen nineties before evolving into Overture. Overture Pay Per Click is largely regarded as one of the first paid search pioneers and prior to the availability of Google Adwords was the worlds largest pay per click company. In 2003 Overture was acquired by Yahoo and the business became Yahoo Search Marketing. This system governs the PPC adverts that display across Yahoo properties and their search partners.
YSM is still an exceptionally powerful paid search company with a significant advertiser and publisher base. In 2007 Yahoo replaced the legacy Overture Ad system with a new improved suite of advertiser tools known as Panama, this more flexible system was designed to encourage greater advertiser control over managing paid advertisements and bids and reduce the time it takes for ads to go live.
In early 2010 it was announced that Yahoo Search Marketing and Microsoft would combine forces to develop a new advertising powerhouse under one roof. This is expected to increase monetisation for partners and volume of targeted traffic for advertisers using the system now known as BingAds and will conclude migration in 2013.
A Yahoo XML feed represents a valuable source of high yield income for any serious publisher keen to generate the highest possible cpc income from their traffic. If you are interested in monetising content from your site with a Yahoo Search Marketing PPC feed please contact us to discuss the best option for you.